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The Triad of Evil – Part 3: De Beers

Good evening ladies and gentlemen. Tonight we conclude our gripping saga. We round out the Triad of Evil with De Beers. I am sure most of you are familiar with the company. For those of you who might be scratching your heads, I’ll elaborate. De Beers is the largest and one of the oldest diamond companies in the world. They control much of the world’s diamond supply and when I say control, I not only mean own but also control the mining, land, and most importantly, flow, of the gems.

The first time I ever heard of De Beers was in high school. One day in my government class, the teacher showed us a PBS video about De Beers. It showed how the family gobbled up all the mines in Africa and used starving children to mine the diamonds. One scene I’ll never forget were these skinny kids with tin cans hanging in front of them, dangling by some wire around the neck. And they stood on fields of diamonds. I mean literally, diamonds everywhere and their job was to walk around, bend down, and toss them in the tin. That’s how common diamonds are! The video also talked about the horrible conditions inside the mines.

Here’s what I have against De Beers:

1. They control the flow of diamonds in a manner that is not “fair”. I guess I should elaborate. Here is a real example:

There is a large jeweler in NYC. I specify large so you understand that this is not your run of the mill mall jeweler. He is closer to a wholesaler, dealing with large orders, custom designs, etc. Every month (or whatever), he sends out a request to De Beers saying he needs such and such diamonds that are x cut and y color. Then he sits and crosses his fingers. A box arrives from the courier. He opens it up and what you see is what you get. Of course he never gets everything he’s asked for. Sometimes he gets a few items. Sometimes none. When asked if he’ll complain, he immediately says no. You don’t want to piss off De Beers, he says. Could you imagine being under someone’s strangle hold like that?

2. Diamonds are not rare. De Beers makes them rare. This is related to the first point, I know.

How Diamonds Work: A Perception of Rarity

Diamonds were not always so popular with the American public, and they were not always so pricey. A diamond placed in a mounting on a ring has a markup of about 100 percent to 200 percent. The only reason why we pay so much more for diamonds today than for other precious gems is because the diamond market is controlled almost entirely by a single diamond cartel, called De Beers Consolidated Mines, Ltd., which is based in South Africa.

Read the rest of the article. You’ll learn a lot.

3. De Beers turns women into hypocrites and places an unjustified burden on men. How many women do you know argue, or even go out and protest, against fur, eating meat, politics, death row, etc? But, if you gave them a diamond necklace, would they say no? Of course not. Women drive the diamond industry. And stop right there. Don’t tell me for a moment that any man would throw a fit if the diamonds in the world disappeared. I am talking about gemstone diamonds, not the kind you coat drillbits with. Those can stay.

What’s worse is this campaign that De Beers has telling men (and consequently women) that they should buy their fiancee three month’s salary worth. And if he doesn’t, he doesn’t love you, right? Three month’s salary? Are you kidding me? All these women that have a problem with Nike because they employee some Vietnamese kids for low wages, don’t have a problem with a diamond that was mined by kids who’s labor part of an agreement between De Beers and South African warlords. Does the following ring a bell?

4. Blood Diamonds. You might have heard that term. It refers to the blood that is spilled by South Africans due to the fact that diamonds play such an important role in funding local war lords and their crimes against humanity. One area that you hear d about often is Sierra Leone.

Conflict Diamonds – Did Someone Die For That Diamond?

Conflict Diamonds – Sanctions & War

Conflict diamonds are diamonds that originate from areas controlled by forces or factions opposed to legitimate and internationally recognized governments, and are used to fund military action in opposition to those governments, or in contravention of the decisions of the Security Council.

‘Blood Diamonds’ Still Sold By U.S. Retailers

I should point out that I have relatives in the jewelry business. They don’t tell me how to do my job and I don’t tell them how to do theirs. Also, as you might notice, it is entirely possible to deal in legitimate diamonds. For example, diamonds from Canada.

1 Response to “The Triad of Evil – Part 3: De Beers”


  • I’ve seen the DeBeers is evil on other blogs and bothered to do the research.

    2. Diamonds are not rare. De Beers makes them rare. This is related to the first point, I know.
    This is almost as evil as the child labor. It’s a huge lie, and I’m sure innocent people have died to keep this lie.

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