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The Book of Eli, Product Placement, and Aziz Ansari

What do these two things have in common? Absolutely nothing, except for the fact that they are the two coolest things I am hooked on right now. In fact, I was going to title this post “The Coolest Shit This Week.” Let’s start off with my man Denzel and of course Mila Kunis, who I am seeing in a totally different light as of late.

The Book of Eli does a great job by not giving away any spoilers in the trailer. All you know is it’s a post-apocalyptic world and Denzel is hell bent on protecting a book and Gary Oldman really wants it. What the heck is in that book that’s so important? Magic perhaps? Some people say this movie is a rip off of The Road. Well let me tell you something – I saw The Road and this absolutely destroys it. The twist is epic and it’s one of those things that after it’s revealed, your mind does a Matrix timeline reversal and you get a series of “OH SNAP, that’s what that was!” moments, in rapid succession. I am still discovering them now, days later!  One thing that really stuck with me is the product placement. They had the first third generation iPod in there (the one with the four buttons above the wheel). Mila was rocking some tight Ray-Ban Aviators and Denzel had Oakleys on that I need to have. But the craziest product of all was Denzel (Eli) was rocking out with Dr. Dre Beats earbuds.

Now, I don’t know about you but I have mixed feelings about all these “premium” headphones and earbuds coming out. On one hand, I am glad these ghetto ass kids that don’t know the difference between and MP3 and FLAC are getting better earphones than the cheap ones that come with iPods. But on the other hand, I feel like they are getting tricked. I really really liked the earbuds Eli had because they have this neat flat cable that almost looks like it’s made out of nylon or fabric. Talk about no tangle! So I looked them up and they are $180 and made by Monster. Are you kidding me? $180? If you want to spend that much money, do yourself a favor and look at the real powerhouses in IEM’s – Shure, Etymotics, Ultimate Ears, etc.

Last night, my DirecTV HD-DVR really screwed me big time but messing up a full fifty percent of my Aziz Ansari Comedy Central broadcast. If I miss a line in a movie or a TV show, so be it. I can usually figure it out in context. But you miss a line in a standup and you missed the whole thing! Punchline. Get it? Anyway, I went online this morning and bought the MP3 album from Amazon (DRM free, $3.99 – you suck, Apple). I am laughing my butt off. For kicks, I decided to check on Spotify and what do you know? They already have it. i cannot believe it. Anyway, this guy is hilarious and even though their styles are different so it’s not a fair comparison, he’s destroying Russell Peters in my book. At least right now.

So please, after the Avatar hype wears off, please check out “The Book of Eli” and “Aziz Ansari – Intimate Moments For A Sensual Evening”

17 Responses to “The Book of Eli, Product Placement, and Aziz Ansari”


  • Just a minor correction. Its actually the third generation iPod that has the four buttons on top of the wheel with the whole wheel, selector and the buttons being ‘touch’ operated, ie before the clickwheel of the fourth gen.

    Makes me miss my old ipod, with the hold the menu button for the buttons to light up in red…old days!

  • As for other product placement, I noticed Busch beer, KFC, Motorola, GMC, and the Oprah magazine. (Not sure if that last one would really count.)

  • Also, the Da Vinci Code was most noticeable among the books that the motorcycle gang brought to that evil duddddeeee…

  • Thanks Dennis! Good eye.

  • and also the vw touareg

  • And Puma (over the entrance of a store).

  • not product placement but still funny: notice the “a boy and his dog” poster in his room, when eli is at oldman’s place?
    maybe a reference to a movie that inspired the makers of the book of eli?

    greetings from germany

  • Let’s not forget the massive amount of Oakley goods and the greatest products of all The Bible ;)

  • The Book of Eli (LIE) . . . I just feel like this is another attempt from Hollywood to mock religion. What is really meant here is the Book of Lie, this is so obvious and a lame attempt to ridicule the idea of religion.

  • let’s not forget the Zippo lighter.
    I want a pair of beats…

  • I disagree with you John. Well, partially at least. This movie is one of few that DIDN’T mock Christianity. They actually made the Bible a treasure and something worth preserving for future generations. Awesome. Unless they’re Catholic, Hollywood usually represents Christians as crazy (thats the big one), arrogant, money hungry, or with some other malicious undertone.

    Aside from that the movie was awesome! I love Denzel. Dude is a superb actor and I was kind of surprised by Kunis. Not too shabby.
    The headphones are actually how I got to this site. I was looking to buy a pair of diddybeats before I saw the movie and I really liked those.

  • Product placement noticed: All of the above plust J. Crew and Factory Outlet.

    Most fascinated with the books featured: Mussolini, History of the Jews, the Tanakh, the Qu’ran, the Torah.

    Don’t usually care for Denzel, but liked him in this because there was more action, less talk.

    The story is quite moving in a twisted sort of way.

  • the shades Denzel wears are the Oakley Inmates and Mila’s aren’t Ray-Bans, they’re actually Mosley Tribes. I don’t think comparing this movie to “The Road” is fair either because, while they both have similar settings, they’re about completely different things. Of course the big budget Hollywood is gonna have more “dude that was badass” moments vs “The Road” which is more about the humanity of the situation (the two main characters in The Road don’t even have names)

  • Also, I agree that Aziz is awesome! I saw him live in October and I would highly reccomend seing him if he comes your way

  • All this violence and killing overcame bible. Then it just gets put on the shelf with the others. To the uneducated and illiterate it has tremendous power over them. This holds for many poor cultures, the young are manipulated by those who, “know.” To the educated it is a book. Fair movie, great twist. She can read it, he is dying from wound.

  • I know its been awhile since the last post on this, but I want to correct that john guy. They’re not saying the book of lie its the book of belief. B(eli)ef

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